What Our System Is Built To Deliver For Home Services, Especially Roofing Companies.
Most roofing companies are sitting on a lead pipeline they never built. Here's what a performance-based demand generation system looks like when it's running — and what it's projected to produce.
Model scenario — based on system capabilities and defined strategy, not a claimed result
Referrals Are a Revenue Strategy, Until They're Not.
A roofing company doing $1M–$5M in annual revenue is usually doing a lot of things right. The work is solid. Customers are happy. The phone rings enough... most of the time.
The problem is that "most of the time" is carrying too much weight. When referrals slow down, there's no system underneath to catch the fall. No lead pipeline. No follow-up automation. No way to measure where the next call is coming from.
That gap is what this system is built to close.
Choose Your Plan
Essentials
$899
FB Page Optimization
monthly
3 Weekly Social Posts
1 Email Campaign per month
Monthly Ad Spend - up to $50
Monthly Reporting
Basic
$1099
monthly
FB Page Optimization
4 Weekly Social Posts
2 Email Campaign per month
Monthly Ad Spend - up to $75
Monthly Reporting
Ultra
$1299
monthly
FB Page Optimization
5 Weekly Social Posts
3 Email Campaign per month
A/B Testing
Monthly Ad Spend - up to $100
Monthly Reporting
Premium
$1599
monthly
FB Page Optimization
6 Weekly Social Posts
4 Email Campaign per month
A/B Testing
Monthly Ad Spend - up to $150
Monthly Reporting
THREE PROBLEMS WE SEE EVERY TIME:
Leads come in but nobody follows up fast enough — and roofing is a speed-to-contact business
There's no system converting missed calls into booked appointments
Google presence exists but isn't generating consistent inbound — reviews are inconsistent, the profile is incomplete
Don't worry, we can help!
Six Levers. One Integrated Platform
Missed Call Text-Back
Every missed call triggers an immediate automated text. No more cold leads from calls that went to voicemail and were never returned.
Lead Capture &CRM
Form submissions, calls, and web inquiries land in a single pipeline. Every lead is tracked from first contact to closed job.
SMS & Email Follow-Up
Automated sequences nurture leads who aren't ready to book immediately — staying top of mind until they are.
Appointment Booking
An integrated booking flow eliminates phone tag. Prospects can book a free estimate directly — 24/7, no staff required.
Review Generation
Post-job automated review requests build Google presence consistently — turning satisfied customers into visible social proof.
Reporting Dashboard
A live dashboard shows call volume, lead sources, appointment rates, and conversion data. Nothing is a black box.
WHAT THE FIRST THREE MONTHS LOOK LIKE.
Infrastructure Built. Leaks Plugged.
Days 1 to 30 - Foundation
CRM and pipeline configured
Missed call text-back activated
Booking flow live on website
Review request sequence running
Baseline call volume benchmarked
Pipeline Moves. Follow-Up Runs.
Days 31 to 60 - Activation
SMS nurture sequences active
Lead scoring and prioritization live
Google profile optimization complete
First review volume uptick visible
Appointment conversion rate tracked
Volume Increases. System Self-Runs.
Days 61 to 90 - Scale
Inbound appointment volume projected to 2×
Automated follow-up handling nurture
Reporting dashboard fully operational
Owner time in marketing reduced significantly
Performance review and optimization
the full playbook
Want the Complete Breakdown?
Roofing Playbook
The Fastest Path to Scale Your Home Services Business
Here's what you get:
Full system map and tool stack
Automation workflow breakdown
SMS and email sequence templates
90-day implementation checklist
Performance benchmarks by phase
© Copyright 2026. mktgnj. All rights reserved.
Our mission is to turn awareness into action, consideration into commitment, and connections into considerable long term growth.